Fashion Conscious

H&M has launched their yearly star-studded FAA (Fashion Against Aids) campagne in effort to spread Aids awareness. Fashion is widely considered to be superficial and only useful in the shielding of the body from prying eyes. But while that may be  true H&M is breaking the stereotype and helping the fight against Aids.

So I mentioned stars earlier but I would like to give the true stars of the campagne a spotlight, the illustrations. I have a fondness for fashion illustration and these works of art are just lovely and a perfect representation of the line. The line consists of mostly muted tones, metallics and  hints of color  My fave is the slogan uni-sex jumpsuit. What can I say I’m partial to fonts.

Check below to see the looks on real people.

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Introducing in  no particular oder: Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes.

The line will be  available  from 28th April and 25% of sales will be donated to youth HIV/AIDS projects around the world.

More info at:

Click here to read a previous H&M post

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